At iPro Realty Ltd., Brokerage we uphold an ongoing commitment to providing an elevated level of personal service. Our clients come first, and as a result, they are able to achieve more than they ever dreamed with their real estate investment.
Because we expect more from our associates, you can expect more from us when it comes to the important sale or purchase of your property. When it comes to your next move, we want you to experience the difference exceptional real estate service can make.
iPro Realty co-founder and CEO Rui Alves says. “In 2010 when iPro became independent, the GTA had only four brokerages with 500+ agents and two brokerages with 1,000+ agents. By the end of 2018, that number has grown to over 15 brokerages with 500+ agents and eight with 1,000+ agents,”.
For 23 years iPro Realty operated as a franchised brand before going independent in 2010. Alves and founding partner Fedele Colucci have “purposely avoided franchising and because of this, has achieved a crucial competitive edge,” the company says in a news release. All branches are corporately owned.
The company says that during the past decade, the top five national real estate brands in the GTA have lost 15 per cent of combined market share. It says that “most buyers and sellers are not focused on franchise brand loyalty, but more so on their relationship with their agent and will follow them if they switch brokerages. As a result, many agents are now making the move to independent brokerages, allowing them to save on large franchise fees (and in turn, invest in their own brand and clients).”
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